Conceptual constructions of the term “creativity” in the cultural aspect

The purpose of the article is to carry out a categorical and conceptual analysis concept “creativity”, reveal its essence interpretation analyze scientific views on this phenomenon in cultural discourse. research methodology based application dialectical logical approaches theoretical general methods, which allowed detailed “creativity” direction. novelty related definition scientists understand aspect, as well proposed proper under study modern space. Conclusions. As result term thorough understanding propose own Therefore, our opinion, creativity appears complex process realizing subject, realizes practically sensual experiences acquired by individual intuitively, consequence synthesizing capacity universal sense. Prospects for further require solution issues that correlate with projections creative self-realization artist socio-cultural space.
 Key words: creativity, potential personality, artist, creatively gifted giftedness,